SARAH

VANDERLAAN

Color Design Director specializing in concept, color, print, and graphics, with a track record of building brand-defining visual direction across active and lifestyle categories. I translate cultural insight and trend intelligence into cohesive, commercially successful assortments—balancing creative vision with measurable results. Known for leading cross-functional teams, elevating brand identity, and driving high-performing product through thoughtful color strategy and storytelling.

PHILOSOPHY

Color is the first language of design — before texture or silhouette — the most immediate and instinctive form of communication between brand and consumer. A powerful language and an intentional color strategy are essential to distinguish between ordinary and iconic. Through color, stories gain depth, emotion becomes tangible, and identity takes shape. It’s color that transforms patterns into prints, products into experiences, and brands into something instantly recognizable.

Get colorful. Get in touch.

Get colorful. Get in touch.